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Consumer Views of Email Marketing 2013

Get the results of our 2013 consumer survey and learn how you can use the information to optimize your email program.

Our second annual survey asked more than 1,000 consumers across the U.S. about their email behaviors and attitudes. By surveying similar demographic groups and asking several of the same questions each year, we’ve identified changes in how consumers view email marketing. New questions for 2013 offer additional insight into possible trends and behavior shifts. Find out how you can use these findings to augment your subscriber response data.

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