Be Direct: Why A Direct-To-Consumer Online Channel Is Right For Your Business
A commissioned study conducted by Forrester Consulting on behalf of Digital River
Customers today increasingly want to interact with brands through digital channels. In the age of the customer, most manufacturers have implemented direct online channels in order to meet these demands and foster closer customer relationships.
Forrester's study yielded three key findings including:
This study discusses how brand manufacturers can sell directly while avoiding channel conflict.