Agenda

Join the brightest minds in digital commerce at this exclusive, invitation-only event to gain insights and actionable advice on monetizing customer relationships and optimizing profitability.

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1:00 PM

Arrival / Registration

1:30 PM 

Welcome
David Woolenberg, Senior Vice President, Global Sales, Digital River

1:35 PM

Opening Keynote
Don’t miss Digital River’s CEO, David Dobson, share his vision for thriving in the increasingly competitive landscape of global ecommerce and subscriptions.


2:00 PM

Digital is Reinventing The Rules of Business - Forrester Research
Presenter: Brendan Miller, Forrester Principal Analyst
Digital, mobile, and emerging technologies generate more and more demanding customers. To simply match your customers' growing expectations requires more than a few tweaks here and there. You must deeply transform your products and services, adapt your culture and organization and seamlessly integrate the physical and digital.


2:30 PM

How McAfee Seamlessly Engages and Nurtures Customers to Recurring Revenue
Presenter:  Bill Hudak, Director, Consumer Monetization, McAfee
Hear how McAfee delivers the right product to the right customer at the right time to consistently deliver recurring revenue through: Providing relevant offers and supporting communications, creating great customer experiences across devices and in-product, and managing audiences and optimizing media spend.


2:55 PM 

BREAK

3:15 PM 

Monetization Strategies Expert Panel
Jason Nyhus, Vice President, Global Marketing and Communications, Digital River


3:45 PM

Experience-Driven Subscriptions: More than Recurring Revenue
Jill Stenhour, Director, Industry Strategy, High-Tech & B2B, Adobe
During this session, we’ll cover why companies are moving to SaaS based subscription models, why it’s happening now, and what these experiences look like. You’ll gain insight into giving your customers an experience that leaves them more confident in your brand, excited about your products and engaged in buying.


4:05 PM

Break


4:25 PM

Driving Conversion with Experience Management
Presenter: Tony Rems, Chief Technology Officer, Hero Digital
During this session, you'll learn about how effectively leveraging an Experience Management Platform and having the right ecommerce tools in place will drive revenue for your business. Joins us as the Hero Digital team takes us through successful case study results for Western Digital and Logitech.


4:50 PM

Closing Remarks


5:00 PM - 7:00 PM

Evening Networking Event

Novela
662 Mission St, San Francisco, CA 94105

Relax and unwind with great food, and mix and mingle with the who’s who in ecommerce at San Francisco’s most beautiful bar, Novela, serving cocktails with character.

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