Defend Your Kingdom

What game publishers need to know about monetization and fraud

Competition in the digital games market is getting fiercer as player expectations rise. To maintain profitability, game publishers must engage players longer with a steady stream of content, while also investing in proper safeguards to combat gray market fraud.

Download the latest white paper from SuperData Research for industry insights and keys to increasing profitability, including:
  • A key stream of in-game content serves player expectations and increases revenue per user
  • PC players are more price conscious than their console counterparts 
  • Gray market key-reselling hurts both players and publishers
  • Game makers must invest in proper payment safeguards to stop fraud at the point of sale
  • Titles with in-game trading of goods are most vulnerable to fraud and benefit from safeguards