Although the digital games market is monetizing at an unprecedented rate, the competition is getting fiercer as player expectations rise. To maintain profitability, game publishers must engage players longer with a steady stream of content while also investing in proper safeguards to combat gray market fraud.
- Game makers of all sizes must continue to release and sell a steady stream of in-game content to serve player expectations.
- There are far more low-priced and freemium game options on PC than console.
- Gray market key-reselling sites results in fraudulent activity that hurts publishers' bottom line.
- Game makers who distribute their own titles must invest in proper payment safeguards to stop fraud at the point of sale.
- Virtual items are becoming more valuable to players and fraudsters, so developers need safeguards to protect player accounts.
Scott Davis, Director, Games and Entertainment, Digital River
Joost van Dreunen, CEO & Co-Founder, SuperData Research