In a Digital economy, ecommerce presents a massive opportunity for businesses that sell digital content, software, or cloud-based technology. However, small-to-medium businesses (SMBs) often lack the resources and bandwidth to manage the complexities of selling online – particularly when it comes to expanding in new countries.

Commissioned by Digital River, this highly engaging Technology Adoption Profile draws on a Forrester Consulting survey to evaluate current trends and behaviors with regards to SMBs that sell digital products through an ecommerce site.

Learn why:

  • Why SMBs experience revenue gains from ecommerce
  • Challenges with global expansion
  • Why outsourcing your ecommerce technology is the smarter choice

The goal of this survey is to learn why SMB software firms are teaming up with trusted ecommerce technology partners to drive international sales.

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