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GLOBAL EXPERIENCE TO HELP YOU GROW
WHITE PAPER: STRATEGIES TO MAXIMIZE THE EFFECTIVENESS OF YOUR ONLINE MERCHANDISING AND PROMOTIONS PLAN
Now, more than ever, the lines between corporate sites and online stores are blurring and online store are becoming a true window into your brand. When designing a merchandising program, it is important to know your end customers and the levers that influence their purchasing decisions - whether premium product, pricing or brand loyalty - and then think about how to increase either close ratios or order value. Readers of this white paper will gain insight into some of the best practices they should consider when looking to create an online purchasing experience that is relevant, dynamic, and personal to the consumer.