Managing a profitable subscription model requires a shift of focus from customer acquisition to retention. Hear how VMware enables personalized relationships with customers on any application, device, or cloud. You'll learn how VMware: 
  • Uses personalization to recognize and segment audiences
  • Leverages email, social channels, and chat to engage and nurture customers
  • Drives renewals with both large and small accounts
Featured Speakers: 
Michael Butler, Director, Global eCommerce, VMware
Jill Steinhour, Director, High Tech Industry Strategy, Adobe
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