On-Demand Webinar

For software vendors today, the channel ecosystem is more complex than ever. Disconnected ecosystems threaten to damage partner loyalty, brand experience, customer relationships and profits. In this fast-paced digital age, success for software vendors hinges on their ability to adopt the right technology and sales tools to empower channel partners.

View the on-demand webinar to hear guest speaker, Forrester analyst and channel expert Jay McBain break down the results from a recent research study on channel partner loyalty. You'll gain insights into: 

• Why channel partner loyalty is wavering and threatening end-customer experiences;
  
• What the right tools and incentive strategies are to support changing dynamics of the channel ecosystem; and
  
• How brands can modernize their technology ecosystem to support connected ecommerce experiences that foster partner loyalty and customer satisfaction.
  

Also, read the study conducted by Forrester Consulting for a deeper analysis and actionable strategies on how B2B companies can moderinize their channel strategy.