On-Demand Webinar

How to Nurture Your Channel Partners & Succeed in the Digital Age

View the On-Demand Webinar Now

For software vendors today, the channel ecosystem is more complex than ever. Disconnected ecosystems threaten to damage partner loyalty, brand experience, customer relationships and profits. In this fast-paced digital age, success for software vendors hinges on their ability to adopt the right technology and sales tools to empower channel partners.

View the on-demand webinar to hear guest speaker, Forrester analyst and channel expert Jay McBain break down the results from a recent research study on channel partner loyalty. You'll gain insights into: 

  • Why channel partner loyalty is wavering and threatening end-customer experiences;
  • What the right tools and incentive strategies are to support changing dynamics of the channel ecosystem; and
  • How brands can modernize their technology ecosystem to support connected ecommerce experiences that foster partner loyalty and customer satisfaction.
Also, read the study conducted by Forrester Consulting for a deeper analysis and actionable strategies on how B2B companies can moderinize their channel strategy.