Marketing Attribution Best Practices for Ecommerce

A Digital River Thought Leadership Webinar 

Tuesday, September 16
1 - 2 p.m. U.S. Central Daylight Time


Digital River: Experts in Global Commerce, Marketing, and Payments 

Attend this educational session on Marketing Attribution Best Practices for Ecommerce and you'll learn:

  • The landscape of attribution model options: Last/First/Equal and Algorithmic models
  • Guiding principles for choosing an attribution model
  • How to value banner impressions relative to clicks in an attribution model
  • Best practices for applying your attribution results to optimize your campaigns

Register today to reserve your seat!

live webinar

Eric Lanser

Eric Lanser, Program Manager of Client Analytics, is one of Digital River's top digital marketing subject-matter experts.  During his tenure at Digital River, Eric has helped global brands, including Kaspersky, Nuance, and McAfee improve digital marketing programs  through advanced analytics and reporting. 

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