Marketing Attribution Best Practices for Ecommerce

An On-Demand Digital River Thought Leadership Webinar


Digital River: Experts in Global Commerce, Marketing, and Payments 

View Digital River's complimentary on-demand webinar and hear from Eric Lanser, Program Manager of Client Analytics discuss:

  • The landscape of attribution model options: Last/First/Equal and Algorithmic models
  • Guiding principles for choosing an attribution model
  • How to value banner impressions relative to clicks in an attribution model
  • Best practices for applying your attribution results to optimize your campaigns

on-demand webinar

Eric Lanser

Eric Lanser, Program Manager of Client Analytics, is one of Digital River's top digital marketing subject-matter experts.  During his tenure at Digital River, Eric has helped global brands, including Kaspersky, Nuance, and McAfee improve digital marketing programs through advanced analytics and reporting.

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