The Art and Science of Reducing
Involuntary Subscriber Churn
Forrester Research
More firms are adopting
subscription models
But managing a subscription model requires firms to undergo a fundamental shift of focus from customer acquisition to retention.
If unmanaged, it gets harder and harder to replace the volume of lost customers needed for business growth and profitability
KEY FINDINGS
To gain market insights and a deeper understanding from impacted companies, Digital River commissioned a study in the US and Europe with Forrester Consulting
Profitability
Companies must have the right payments and subscriptions expertise, technologies, tools and communications strategy to effectively manage involuntary churn.
Management
While voluntary churn is associated with perceived product or service value, involuntary churn is most often the result of technology and communication failures that the right tools and strategy can help minimize.
Single Solution
96% of decision-makers recognized that consolidating capabilities into a single solution for subscription billing would improve their ability to involuntary churn--Digital River is one of only a few providers who offers a full-service solution.
Download the research.
Read to gain market insights and a deeper understanding about how to reduce involuntary churn.
Renew Your Thinking
About Subscriptions
There's no revenue like recurring and no customers as happy and motivated like the ones you have for life. Subscriptions are the current king of monetization. Here's new thinking on how to open the gates on a massive new revenue stream.