Managing a profitable subscription model requires a shift of focus from customer acquisition to retention.
Organizations are missing the impact that involuntary churn has on their bottom line--if not properly managed, it becomes difficult to replace the volume of lost customers needed for business growth and profitability.
Hear from guest speaker, Forrester Analyst Lily Varon, who shares results from a recent research study that evaluated the business impact of involuntary churn for high-tech enterprise businesses in the United States, France, Germany and the UK.
View to learn:
- Market insights from impacted companies with established subscription business models and a deeper understanding of the financial impact that involuntary churn can have if not properly managed.
- Key solutions needed to effectively drive down churn, including the right payments and subscriptions expertise, technologies, tools and communications strategy.
- Ways to assess your business capabilities and that of your subscription billing provider to effectively support a profitable subscription model.