A commissioned study conducted by Forrester Research on behalf of Digital River of finance professionals from more than 130 global consumer brand manufacturers and digital service providers. The goal: to find out what keeps them up at night related to their global ecommerce channel.

Big or small, these finance professionals all view ecommerce as an essential component of their international expansion plans. And all share concerns about ecommerce complexity and risk.

Digital River shared insights from this exercise in a live webinar on Thursday, February 19.  The webinar is now available on-demand and is highly relevant to any company looking to expand its ecommerce channel into new markets in 2015.  Listen and you’ll hear from guest speaker, Peter Sheldon, one of Forrester’s top ecommerce analysts, address topics that include:

  • Beyond the shopping cart – defining and understanding your commerce business infrastructure
  • The CFO’s perspective on key ecommerce risks – how they view and prioritize risk related to security, tax, fraud, and compliance
  • Managing global ecommerce risks – why 7 out of 10 finance execs prefer to outsource the management of their commerce business infrastructure
  • Building effective solutions to manage your global commerce business infrastructure – insights from the CFO desk

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on-demand webinar

Peter Sheldon serves ebusiness & channel strategy professionals. He focuses on ecommerce technologies and solutions, including B2C and B2B ecommerce platforms, mobile commerce solutions, digital in-store technologies, and digital commerce.





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