Be Direct: Why A Direct-To-Consumer Online Channel Is Right For Your Business

A commissioned study conducted by Forrester Consulting on behalf of Digital River

Customers today increasingly want to interact with brands through digital channels. In the age of the customer, most manufacturers have implemented direct online channels in order to meet these demands and foster closer customer relationships.

Forrester's study yielded three key findings including:

Customers seek Direct-To-Consumer online channels
Selling Direct-To-Consumer enables businesses to deepen relationships with customers
Selling Direct-To-Consumer can improve channel relationships if managed appropriately

This study discusses how brand manufacturers can sell directly while avoiding channel conflict.

Download the free Forrester research paper now to learn how you can go direct online without channel conflict!

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